A new paper goods store, Duly Noted, is set to open in Georgetown this Saturday. The brainchild of Chris Allen and Tobin Traxler, the store will offer a variety of products ranging from greeting cards and journals to custom wedding invitations. The couple’s passion for stationery and small independent makers led them to curate a collection that emphasizes design and uniqueness.
![16x Christmas Greeting Cards & Envelopes Glitter Foil Xmas Bulk Pack 11x17.5cm [Design: I]](https://m.media-amazon.com/images/I/61WMEtGGdFL._AC_UL320_.jpg)
Despite the challenging times brought about by the pandemic, Allen and Traxler believe that Duly Noted will cater to a growing interest in stationery and handwritten communication. The store’s opening comes at a time when people are seeking ways to connect and express themselves beyond digital means. This shift in consumer behavior has created a niche market for products that evoke a sense of nostalgia and personal touch.
Allen and Traxler’s decision to open the store was influenced by the unique perspective gained during the pandemic. The couple realized the importance of pursuing their passions and embracing new opportunities. While initially juggling the store with their full-time jobs, they envision Duly Noted becoming a full-time venture with the possibility of expanding to other locations in DC.
To mark the store’s launch, Duly Noted will be offering swag bags to its first 50 customers filled with products from the store’s brands. The store will operate from Monday to Saturday, with limited customer capacity and mandatory mask-wearing. The couple’s commitment to supporting small businesses and promoting local brands sets them apart from larger stationery retailers like Paper Source.
With a focus on community engagement and storytelling, Duly Noted aims to create a unique shopping experience for customers seeking quality paper goods and personalized stationery. By showcasing products from a diverse range of brands and artisans, the store hopes to foster a sense of connection and creativity among its patrons.
As the world continues to adapt to a new normal, the resurgence of traditional forms of communication suggests a growing appreciation for the art of handwritten notes and thoughtful gestures. Duly Noted’s arrival in the Georgetown neighborhood signifies a return to simpler pleasures and a celebration of the enduring charm of paper-based correspondence.
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