Paperless Post, a design-focused online invitations and stationery company, has expanded its offerings to the iPad with the launch of its new iPad application. This app brings over 10,000 customizable designs to the iPad platform, complementing the existing iOS app designed for managing events and communication on the go.
Established in 2009 by siblings James and Alexa Hirschfeld, Paperless Post has carved a niche for itself as a provider of premium online greeting cards and invitations. Unlike more casual platforms like Evite or Facebook Events, Paperless Post places a strong emphasis on design quality and customization options.
The company’s co-founder James Hirschfeld highlights the central role of design in Paperless Post’s identity, stressing the fusion of design and technology as core to the company’s ethos. The newly launched iPad app extends the company’s design capabilities to a mobile format, offering users access to a wide array of free and paid designs, including exclusive collaborations with renowned designers like kate spade new york and Oscar de la Renta.
While the current app enables users to send cards and invitations digitally, Paperless Post aims to integrate its printing service, “PAPER,” with the iPad app in the future. This move would allow users to send customized invitations via postal mail, bridging the gap between digital design and physical delivery.
Competing in the mobile greeting card and invitation space, Paperless Post faces rivals like Sincerely Ink, Red Stamp, and Evite, which recently expanded its offerings to include paper invites. The company’s growth trajectory is evident, with over 40 million accounts and a significant annual increase in new users across its platforms.
Looking ahead, Paperless Post plans to enhance its Android presence, although specific timelines for this expansion remain fluid. The company’s commitment to design, technology, and user experience positions it as a key player in the evolving landscape of digital invitations and greetings.
As Paperless Post continues to innovate and expand its reach, the integration of design-forward solutions with user-friendly interfaces will likely drive its future success in the competitive market of online greetings and event management.
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